The effect of ad smiles on consumer attitudes and...

Journal of Business Research 2019 / 06 Vol. 99

The effect of ad smiles on consumer attitudes and intentions: Influence of model gender and consumer gender

Trivedi, Rohit H., Teichert, Thorsten
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Volume:
99
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2019.02.052
Date:
June, 2019
File:
PDF, 489 KB
english, 2019
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