Integrated marketing communications, brand equity, and...

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  • Integrated marketing communications, brand equity, and...

Integrated marketing communications, brand equity, and business performance in micro-finance institutions: An emerging market perspective

Anabila, Peter
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Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2019.1574868
Date:
February, 2019
File:
PDF, 1.19 MB
english, 2019
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