The contribution of direct mail advertising to average...

The contribution of direct mail advertising to average weekly unit sales

Stafford, Marla Royne, Lippold, Eric M., Sherron, C. Todd
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Volume:
43
Journal:
Journal of Advertising Research
DOI:
10.2501/jar-43-2-173-179
Date:
June, 2003
File:
PDF, 164 KB
2003
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