A Clarification and Extension of Operant Conditioning...

Journal of Marketing 1982 / 07 Vol. 46; Iss. 3

A Clarification and Extension of Operant Conditioning Principles in Marketing

Peter, J. Paul, Nord, Walter R.
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Volume:
46
Journal:
Journal of Marketing
DOI:
10.1177/002224298204600315
Date:
July, 1982
File:
PDF, 923 KB
1982
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