Identifying Global and Culture-Specific Dimensions of Humor...

Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis

Alden, Dana L., Hoyer, Wayne D., Lee, Chol
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Volume:
57
Journal:
Journal of Marketing
DOI:
10.1177/002224299305700205
Date:
April, 1993
File:
PDF, 1.59 MB
1993
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