Perceived Risk in Store Selection

Journal of Marketing Research 1972 / 11 Vol. 9; Iss. 4

Perceived Risk in Store Selection

Hisrich, Robert D., Dornoff, Ronald J., Kernan, Jerome B.
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Volume:
9
Journal:
Journal of Marketing Research
DOI:
10.1177/002224377200900414
Date:
November, 1972
File:
PDF, 625 KB
1972
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