Pre-Test-Market Evaluation of New Packaged Goods: A Model...

Journal of Marketing Research 1978 / 05 Vol. 15; Iss. 2

Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology

Silk, Alvin J., Urban, Glen L.
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Volume:
15
Journal:
Journal of Marketing Research
DOI:
10.1177/002224377801500201
Date:
May, 1978
File:
PDF, 2.54 MB
1978
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