The Role of Perceived Consumer Effectiveness in Motivating...

The Role of Perceived Consumer Effectiveness in Motivating Environmentally Conscious Behaviors

Ellen, Pam Scholder, Wiener, Joshua Lyle, Cobb-Walgren, Cathy
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Volume:
10
Journal:
Journal of Public Policy & Marketing
DOI:
10.1177/074391569101000206
Date:
September, 1991
File:
PDF, 1.29 MB
1991
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