Interactivity as a Double-Edged Sword: Parsing Out the...

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Journalism & Mass Communication Quarterly 2019 / 03

Interactivity as a Double-Edged Sword: Parsing Out the Effects of Modality Interactivity on Anti-Smoking Message Processing and Persuasion

Oh, Jeeyun, Ahn, Jisoo, Lim, Hayoung Sally
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Journal:
Journalism & Mass Communication Quarterly
DOI:
10.1177/1077699019835911
Date:
March, 2019
File:
PDF, 247 KB
2019
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