A theoretical model of the formation and dissolution of...

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Journal of the Academy of Marketing Science 2019 / 2

A theoretical model of the formation and dissolution of emerging market international marketing alliances

Pedada, Kiran, Arunachalam, S., Dass, Mayukh
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Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-019-00641-1
Date:
February, 2019
File:
PDF, 567 KB
english, 2019
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