Market reactions to sport sponsorship announcements:...

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Market reactions to sport sponsorship announcements: Comparison between sponsors and their rivals

Hino, Yuta, Takeda, Fumiko
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Language:
english
Journal:
Sport Management Review
DOI:
10.1016/j.smr.2019.02.002
Date:
February, 2019
File:
PDF, 549 KB
english, 2019
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