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Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing
Srivastava, Rajendra K., Shervani, Tasadduq A., Fahey, LiamVolume:
63
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/00222429990634s116
Date:
October, 1999
File:
PDF, 1.59 MB
english, 1999