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How to Portray Men and Women in Advertisements? Explicit and Implicit Evaluations of Ads Depicting Different Gender Roles
Vantomme, Delphine, Geuens, Maggie, Dewitte, SiegfriedYear:
2006
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.876590
File:
PDF, 158 KB
english, 2006