The Asymmetric Impact of Negative and Positive...

The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions

Mittal, Vikas, Ross, William T., Baldasare, Patrick M.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
62
Journal:
Journal of Marketing
DOI:
10.1177/002224299806200104
Date:
January, 1998
File:
PDF, 1.95 MB
1998
Conversion to is in progress
Conversion to is failed