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The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions
Mittal, Vikas, Ross, William T., Baldasare, Patrick M.Volume:
62
Journal:
Journal of Marketing
DOI:
10.1177/002224299806200104
Date:
January, 1998
File:
PDF, 1.95 MB
1998