Driving Online and Offline Sales: The Cross-Channel Effects...

Journal of Marketing Research 2013 / 10 Vol. 50; Iss. 5

Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising

Dinner, Isaac M., Van Heerde, Harald J., Neslin, Scott A.
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Volume:
50
Journal:
Journal of Marketing Research
DOI:
10.1177/002224371305000507
Date:
October, 2013
File:
PDF, 452 KB
2013
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