Five Dimensions of the Industrial Adoption Process

Journal of Marketing Research 1971 / 08 Vol. 8; Iss. 3

Five Dimensions of the Industrial Adoption Process

Ozanne, Urban B., Churchill, Gilbert A.
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Volume:
8
Journal:
Journal of Marketing Research
DOI:
10.1177/002224377100800307
Date:
August, 1971
File:
PDF, 984 KB
1971
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