To Extend or Not to Extend: Success Determinants of Line...

To Extend or Not to Extend: Success Determinants of Line Extensions

Reddy, Srinivas K., Holak, Susan L, Bhat, Subodh
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Volume:
31
Journal:
Journal of Marketing Research
DOI:
10.1177/002224379403100208
Date:
May, 1994
File:
PDF, 2.45 MB
1994
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