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A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness
Steenkamp, Jan-Benedict E.M., ter Hofstede, Frenkel, Wedel, MichelVolume:
63
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224299906300204
Date:
April, 1999
File:
PDF, 1.98 MB
english, 1999