Memory Change: An Intimate Measure of Persuasion

Journal of Advertising Research 2006 / 03 Vol. 46; Iss. 1

Memory Change: An Intimate Measure of Persuasion

Braun-Latour, Kathryn A., Zaltman, Gerald
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Volume:
46
Journal:
Journal of Advertising Research
DOI:
10.2501/s0021849906060077
Date:
March, 2006
File:
PDF, 139 KB
2006
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