A Path to Mitigating SNS Ad Avoidance: Tailoring Messages...

  • Main
  • 2019 / 02
  • A Path to Mitigating SNS Ad Avoidance: Tailoring Messages...
Journal of Interactive Advertising 2019 / 02

A Path to Mitigating SNS Ad Avoidance: Tailoring Messages to Individual Personality Traits

Dodoo, Naa Amponsah, Wen, Jing (Taylor)
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Language:
english
Journal:
Journal of Interactive Advertising
DOI:
10.1080/15252019.2019.1573159
Date:
February, 2019
File:
PDF, 1.02 MB
english, 2019
Conversion to is in progress
Conversion to is failed