Introduction de la méthodologie d’analyse du...

Recherche et Applications en Marketing 2019 / 03

Introduction de la méthodologie d’analyse du storytelling en marketing : principes, apports et mise en œuvre

Chautard, Tiphaine, Collin-Lachaud, Isabelle
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Language:
french
Journal:
Recherche et Applications en Marketing (French Edition)
DOI:
10.1177/0767370119828894
Date:
March, 2019
File:
PDF, 249 KB
french, 2019
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