Scarcity (versus popularity) cues for rejected customers:...

Journal of Business Research 2019 / 06 Vol. 99

Scarcity (versus popularity) cues for rejected customers: The impact of social exclusion on cue types through need for uniqueness

Bozkurt, Siddik, Gligor, David
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Volume:
99
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2019.02.071
Date:
June, 2019
File:
PDF, 532 KB
english, 2019
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