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International Journal of Bank Marketing 2019 / 03

Determinants of banking consumers’ engagement in post service failure positive word-of-mouth

Harun, Ahasan, Rokonuzzaman, Md, Prybutok, Gayle, Prybutok, Victor R.
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Language:
english
Journal:
International Journal of Bank Marketing
DOI:
10.1108/IJBM-01-2018-0001
Date:
March, 2019
File:
PDF, 431 KB
english, 2019
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