Parallel pathways to brand loyalty: Mapping the consequences of authentic consumption experiences for hotels and Airbnb
Mody, Makarand, Hanks, Lydia, Dogru, TarikVolume:
74
Language:
english
Journal:
Tourism Management
DOI:
10.1016/j.tourman.2019.02.013
Date:
October, 2019
File:
PDF, 2.94 MB
english, 2019