Sunk time fallacy with recoverable monetary costs

Sunk time fallacy with recoverable monetary costs

Pandey, Shivendra Kumar, Sharma, Dheeraj
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Volume:
37
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/MIP-02-2018-0052
Date:
April, 2019
File:
PDF, 446 KB
english, 2019
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