“To Spanx or not to Spanx”: How objects that carry...

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Journal of Business Research 2019 / 3

“To Spanx or not to Spanx”: How objects that carry contradictory institutional logics trigger identity conflict for consumers

Zanette, Maria Carolina, Scaraboto, Daiane
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Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2019.02.065
Date:
March, 2019
File:
PDF, 673 KB
english, 2019
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