IT leveraged downstream supply chain capabilities on competitive marketing performance - a study of Indian manufacturing firms
Sundar, Srinivasan, Kannabiran, Ganesan, Tigga, Gaurav AbhishekVolume:
10
Year:
2018
Language:
english
Journal:
International Journal of Business Performance and Supply Chain Modelling
DOI:
10.1504/IJBPSCM.2018.098309
File:
PDF, 308 KB
english, 2018