Factors influencing consumers' purchase intention towards...

International Journal of Electronic Marketing and Retailing 2019 Vol. 10; Iss. 1

Factors influencing consumers' purchase intention towards online group buying in Malaysia

Liew, Yean Sien, Falahat, Mohammad
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Volume:
10
Year:
2019
Language:
english
Journal:
International Journal of Electronic Marketing and Retailing
DOI:
10.1504/IJEMR.2019.096627
File:
PDF, 279 KB
english, 2019
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