Monitoring the Dynamics of Brand Equity Using Store-Level...

Journal of Marketing 2007 / 04 Vol. 71; Iss. 2

Monitoring the Dynamics of Brand Equity Using Store-Level Data

Sriram, S., Balachander, Subramanian, Kalwani, Manohar U.
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Volume:
71
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.71.2.061
Date:
April, 2007
File:
PDF, 223 KB
english, 2007
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