Customer Contributions to Quality: A Different View of the...

Customer Contributions to Quality: A Different View of the Customer-Oriented Firm

Lengnick-Hall, Cynthia A.
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Volume:
21
Language:
english
Journal:
Academy of Management Review
DOI:
10.5465/AMR.1996.9702100315
Date:
July, 1996
File:
PDF, 11.25 MB
english, 1996
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