Mobile game users' evaluations of in-game advertising: role...

International Journal of Mobile Communications 2018 Vol. 16; Iss. 5

Mobile game users' evaluations of in-game advertising: role of multitasking and persuasion knowledge

Hwang, Yoori, Lee, Joonghwa, Kim, Soojung, Jeong, Se Hoon
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Volume:
16
Year:
2018
Language:
english
Journal:
International Journal of Mobile Communications
DOI:
10.1504/IJMC.2018.094360
File:
PDF, 295 KB
english, 2018
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