Examining Ethnocentrism in an Age of Hybrid Consumers and Hybrid Brands: An Empirical Analysis
Chowdhury, Tilottama G., Elahee, Mohammad, Branchik, Blaine, Micu, CameliaLanguage:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1080/08961530.2018.1564107
Date:
January, 2019
File:
PDF, 1.54 MB
english, 2019