Process and output control in marketing channels: toward...

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Journal of Business & Industrial Marketing 2019 / 03

Process and output control in marketing channels: toward understanding their heterogeneous effects

Brown, James R., Crosno, Jody L.
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Language:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/JBIM-05-2017-0110
Date:
March, 2019
File:
PDF, 318 KB
english, 2019
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