Cross-cultural impact on financial companies’ online brand...

  • Main
  • 2019 / 03
  • Cross-cultural impact on financial companies’ online brand...
Marketing Intelligence & Planning 2019 / 03

Cross-cultural impact on financial companies’ online brand personality

Shi, Xingsong, Shan, Xiaohui
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/MIP-06-2018-0233
Date:
March, 2019
File:
PDF, 227 KB
english, 2019
Conversion to is in progress
Conversion to is failed