![](/img/cover-not-exists.png)
The Influence of Global Marketing Standardization on Performance
Samiee, Saeed, Roth, KendallVolume:
56
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224299205600201
Date:
April, 1992
File:
PDF, 2.10 MB
english, 1992