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Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising
Dinner, Isaac M., Van Heerde, Harald J., Neslin, Scott A.Volume:
50
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224371305000507
Date:
October, 2013
File:
PDF, 452 KB
english, 2013