The Dissonance Model in Post-Decision Product Evaluation

Journal of Marketing Research 1970 / 08 Vol. 7; Iss. 3

The Dissonance Model in Post-Decision Product Evaluation

Cohen, Joel B., Goldberg, Marvin E.
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Volume:
7
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224377000700305
Date:
August, 1970
File:
PDF, 912 KB
english, 1970
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