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The Effects of Price, Store Image, and Product and Respondent Characteristics on Perceptions of Quality
Wheatley, John J., Chiu, John S. Y.Volume:
14
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224377701400205
Date:
May, 1977
File:
PDF, 744 KB
english, 1977