Do Coupon Expiration Dates Affect Consumer Behavior?

Journal of Marketing Research 1994 / 08 Vol. 31; Iss. 3

Do Coupon Expiration Dates Affect Consumer Behavior?

Inman, J. Jeffrey, McAlister, Leigh
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Volume:
31
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224379403100310
Date:
August, 1994
File:
PDF, 846 KB
english, 1994
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