Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes
Simonin, Bernard L., Ruth, Julie A.Volume:
35
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224379803500105
Date:
February, 1998
File:
PDF, 1.78 MB
english, 1998