Segmenting elder German grocery shoppers based on shopping motivations
Oeser, Gerald, Aygün, Tanju, Balan, Claudia-Livia, Paffrath, Rainer, Schuckel, Marcus ThomasJournal:
International Journal of Retail & Distribution Management
DOI:
10.1108/IJRDM-02-2018-0033
Date:
March, 2019
File:
PDF, 280 KB
2019