Nonverbal Communication in Marketing: Toward a...

Nonverbal Communication in Marketing: Toward a Communicational Analysis

Bonoma, Thomas V., Felder, Leonard C.
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Volume:
14
Journal:
Journal of Marketing Research
DOI:
10.1177/002224377701400204
Date:
May, 1977
File:
PDF, 1.39 MB
1977
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