TV vs. YouTube: TV Advertisements Capture More Visual Attention, Create More Positive Emotions and Have a Stronger Impact on Implicit Long-Term Memory
Weibel, David, di Francesco, Roman, Kopf, Roland, Fahrni, Samuel, Brunner, Adrian, Kronenberg, Philipp, Lobmaier, Janek S., Reber, Thomas P., Mast, Fred W., Wissmath, BartholomäusVolume:
10
Language:
english
Journal:
Frontiers in Psychology
DOI:
10.3389/fpsyg.2019.00626
Date:
March, 2019
File:
PDF, 559 KB
english, 2019