Retailer service acceptance: simply adding a service to the...

The International Review of Retail Distribution and Consumer Research 2019 / 03 Vol. 29; Iss. 2

Retailer service acceptance: simply adding a service to the offer portfolio or committing to marketing it

Vaittinen, Eija, Nenonen, Sanna, Story, Vicky M.
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Volume:
29
Language:
english
Journal:
The International Review of Retail, Distribution and Consumer Research
DOI:
10.1080/09593969.2018.1555542
Date:
March, 2019
File:
PDF, 1.77 MB
english, 2019
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