Brand-Features Congruence Mapping

Brand-Features Congruence Mapping

Green, Paul E., Wind, Yoram, Claycamp, Henry J.
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Volume:
12
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224377501200307
Date:
August, 1975
File:
PDF, 984 KB
english, 1975
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