An Experimental Analysis of a Salesman's Expert and Referent Bases of Social Power in the Buyer-Seller Dyad
Busch, Paul, Wilson, David T.Volume:
13
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224377601300102
Date:
February, 1976
File:
PDF, 1.26 MB
english, 1976