An Experimental Analysis of a Salesman's Expert and...

An Experimental Analysis of a Salesman's Expert and Referent Bases of Social Power in the Buyer-Seller Dyad

Busch, Paul, Wilson, David T.
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Volume:
13
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224377601300102
Date:
February, 1976
File:
PDF, 1.26 MB
english, 1976
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