Antecedents of the Attraction Effect: An Information-Processing Approach
Mishra, Sanjay, Umesh, U. N., Stem, Donald E.Volume:
30
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224379303000305
Date:
August, 1993
File:
PDF, 1.97 MB
english, 1993