Coupon Value: A Signal for Price?

Journal of Marketing Research 1998 / 08 Vol. 35; Iss. 3

Coupon Value: A Signal for Price?

Raghubir, Priya
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Volume:
35
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224379803500303
Date:
August, 1998
File:
PDF, 1.21 MB
english, 1998
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