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The emerged trends in consumers' co-creation: a conceptual framework for extending or creating the brand
Paul, Soumi, Peretti, Paola, Datta, Saroj KumarVolume:
9
Year:
2016
Journal:
J. for International Business and Entrepreneurship Development
DOI:
10.1504/JIBED.2016.077718
File:
PDF, 276 KB
2016