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Customer willingness to participate in value co-creation: The moderating effect of social ties (empirical study of automobile customers in Ghana)
Opata, Christian Narh, Xiao, Wen, Nusenu, Angela Abena, Tetteh, Stephen, Opata, Emmanuel Sackitey, Wright, Len TiuVolume:
6
Language:
english
Journal:
Cogent Business & Management
DOI:
10.1080/23311975.2019.1573868
Date:
January, 2019
File:
PDF, 893 KB
english, 2019